Driven by Our Values

We're here for our clients & community

Above all, our utmost priority lies in being there for our clients and community, ensuring their needs are met, fostering strong relationships, and making a positive impact through our unwavering support and dedication.

An image of the CoVerica building in Dallas, Texas.

Our Values

At CoVerica, we uphold a set of core values that define who we are. They are essential to our company as they shape our integrity, client-centered approach, and commitment to ethical decision-making. These values guide us in delivering exceptional services, building trust with clients, and fostering a positive impact within the insurance industry and the communities we serve.

Treat Others as Ourselves

Commitment to empathy, fairness, and considering the needs and perspectives of others with the same care and respect as we would expect for ourselves

Driven to Make a Positive Impact

Determination to create meaningful and beneficial change, actively seeking opportunities to improve the lives of individuals, organizations, and our communities

Seek Ways to Help Others

Proactively searching for ways to support and assist individuals, businesses, and communities, going above and beyond to make a difference

See Challenges as Opportunities

Embracing obstacles and turning them into avenues for growth, innovation, and success, enabling us to find creative solutions and thrive in the face of adversity

Do the Right Thing - Even if it Hurts

Commitment to ethical conduct, integrity, and moral responsibility, where we prioritize making principled decisions and taking actions that align with our values, regardless of the potential challenges or personal sacrifices involved

Our Journey & Key Efforts

With over 40 years of industry experience, our journey has been marked by a legacy of success, driven by our unwavering commitment to client satisfaction, numerous notable mergers and acquisitions, and a reputation for delivering exceptional results in the ever-evolving landscape of the insurance industry.

Functional

With 43 years of experience and over 50 agency acquisitions within the Dallas area insurance market, our company has established a formidable presence and deep expertise in the industry

Social

We have donated over $1 million to local charities, including the Warren Center, Genesis Woman's Center, La Familia de Esperanza, and In-Sync Exotics. CoVerica also engages in events to benefit various causes such as the North Texas Food Bank, Dallas Life Foundation, North Texas Giving Day, Walk to End Alzheimer's, and numerous other events.

Economic

We have fostered a valuable relationship with SIAA. Agencies who join us are able to gain access to this $10 Billion premium organization

Credentials

We've been recognized as the Best Practicing Agency consecutively IIABA since 2013, listed as elite or top agency with virtually all partner carriers, and are a top Master Agency with SIAA. Additionally, we're consistently in the top 10 locally in the North Texas area and in the top 100 insurance agencies nationally.

Measurable Impact

Our clients experience positive results and tangible benefits as a result of the services we deliver. We are committed to achieving meaningful outcomes and driving success for our everyone who works with us.

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Our team

Our company is backed by a team of professionals who possess extensive knowledge and industry expertise, acquired through years of dedicated experience. Meet the professionals who will guide you toward your agency success.

Rhonda Cox
Chief Executive Officer

Rhonda began her insurance career in 1982, rose through management at various agencies, and became CoVerica's CEO/President in 2022. Committed to talent development and exceptional customer service, she led Independent Insurance Agents of Dallas, engaged in charity, and pursued education. Rhonda, hailing from Louisiana, now thrives in Texas with her family.

Andy Bracken
Chief Revenue Officer

Andy, initially the CFO at CoVerica, transitioned to Chief Revenue Officer, focusing on merger and acquisition opportunities for sustained growth. With an accounting background and diverse career, he also serves as an ordained priest, emphasizing service, and enjoys cooking, brewing, golf, and family time.

Mike Sterlacci
Chairman

Mike Sterlacci's insurance journey started in 1979 as a captive agent, evolving to owning CoVerica. As CEO, he led growth from $10M to $100M premium, emphasizing improvement and employee fulfillment. Committed to philanthropy, he co-founded CoVerica Cares.

Contact us

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